Corporations use facial recognition for marketing and profiling
Mon 19 Feb 2018, 14:31

In the Netherlands the use of facial recognition technologies for marketing and profiling purposes of customers seems to be increasing. According to the source, this is legally allowed in cases where costumers provide consent. The article highlights the mainstreaming of biometrical technologies. It is questionable if the general public agrees to the widespread use of such technologies and what the impact on societal interaction will be once the technologies have become ubiquitous.