EU court blocks Brazilian company from trademarking sound of a ringing phone
Tue 13 Sep 2016, 14:40

The EU General Court judgment held that distinctive sounds can be trademarked, provided that they may be represented graphically. However, because the ringtone sound is so familiar and so universal, the court decided that a general consumer in the European Union would be "unable, without prior knowledge, to identify that ringing sound as indicating that the goods and services come from Globo."