Dutch Privacy Watchdog to Nike - You Can't Just Do It
Mon 29 Feb 2016, 13:49

After an investigation by the Dutch Data Protection authority, Nike agreed to take measures to remedy any Dutch privacy violations found in the way it’s Nike+ app was designed. These include: notifying existing users of the app (and Nike+ users on the web) that height and weight are optional, and asking them for consent to retain existing data; introducing a single privacy policy with greater disclosures and a data retention period for inactive users. The Nike+ investigation provides valuable guidance for the mobile health industry regarding privacy issues.