SilverPush - new tracking technology

SilverPush is an Indian startup that’s trying to figure out all the different computing devices you own. It embeds inaudible sounds into the webpages you read and the television commercials you watch. Software secretly embedded in your computers, tablets, and smartphones pick up the signals, and then use cookies to transmit that information back to SilverPush. The result is that the company can track you across your different devices.

Country: Global

Domains: Privacy

Stakeholder: Industry

Tags: SilverPush, Internet of Things, tracking technology, privacy, Internet

Posted on Tuesday 12 January 2016

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