Monitoring shop customers via Wi-Fi tracking technology breaks privacy rules

The Dutch Data Protection Authority (CPB) has ordered a company which tracks the behaviour of people in shops by using their mobile phone signals to change its methods, saying they are breaking privacy legislation. Bluetrace has developed equipment allowing shopkeepers to monitor what people do in their stores and how long they spend where using Wi-Fi tracking technology.

Country: Netherlands

Domains: Privacy

Stakeholder: Government

Tags: Wi-Fi tracking technology, data protection, privacy, fundamental rights, Internet, Netherlands

Posted on Tuesday 1 December 2015

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