Facebook tracking - no choice for users

Facebook expanded its ever-growing advertising and tracking reach this week with new integration between the giant social network and Atlas, an advertising platform it purchased from Microsoft. The company now lets advertisers target you across all of your devices and on participating websites, based on characteristics from your Facebook profile such as age, gender, and location. It will also attempt to track the products you buy both online and off, in order to measure the ads' effects on our purchases.

Country: Global

Domains: Privacy

Stakeholder: Civil Society

Tags: Facebook, personal data, tracking, advertisement, privacy

Posted on Thursday 2 October 2014

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