Facebook app poses a dilemma for publishers

The social network seems to have decided to host content itself rather than send users to other websites. What are the chances you came to this article after picking up your phone and opening the Facebook app? The probability is pretty high and its rising fast. That's bad news for most traditional publishers. Facebook can, almost single-handedly, make or break media companies: if it sends you traffic you're golden; if it takes it away, you're toast.

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Country: Global

Domains: IG

Stakeholder: Industry

Tags: Internet traffic, content, publishers, Internet, Facebook

Posted on Sunday 9 November 2014

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