Dutch Privacy Watchdog to Nike - You Can't Just Do It

After an investigation by the Dutch Data Protection authority, Nike agreed to take measures to remedy any Dutch privacy violations found in the way it’s Nike+ app was designed. These include: notifying existing users of the app (and Nike+ users on the web) that height and weight are optional, and asking them for consent to retain existing data; introducing a single privacy policy with greater disclosures and a data retention period for inactive users. The Nike+ investigation provides valuable guidance for the mobile health industry regarding privacy issues.

Country: Netherlands

Domains: Privacy

Tags: privacy policy, consent, privacy violations, The Nertherlands, DPA

Posted on Monday 29 February 2016

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