Corporations use facial recognition for marketing and profiling

In the Netherlands the use of facial recognition technologies for marketing and profiling purposes of customers seems to be increasing. According to the source, this is legally allowed in cases where costumers provide consent. The article highlights the mainstreaming of biometrical technologies. It is questionable if the general public agrees to the widespread use of such technologies and what the impact on societal interaction will be once the technologies have become ubiquitous.

Country: Netherlands

Domains: Privacy

Stakeholder: Industry

Tags: Netherlands, data protection, privacy, biometric data, profiling, marketing, facial recognition

Posted on Monday 19 February 2018

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