Policy Observatory
Corporations use facial recognition for marketing and profiling
In the Netherlands the use of facial recognition technologies for marketing and profiling purposes of customers seems to be increasing. According to the source, this is legally allowed in cases where costumers provide consent. The article highlights the mainstreaming of biometrical technologies. It is questionable if the general public agrees to the widespread use of such technologies and what the impact on societal interaction will be once the technologies have become ubiquitous.
Country: Netherlands
Domains: Privacy
Stakeholder: Industry
Tags: Netherlands, data protection, privacy, biometric data, profiling, marketing, facial recognition